Know Your Roast
Light Roast
Light roasts keep more of the bean’s original character. Expect brighter acidity and fruity or floral notes, with a lighter body that lets the origin shine.
Dark Roast
Dark roasts are roasted longer, which brings out deep, bold flavors such as chocolate, caramel, and toasted nuts. They tend to have a heavier body and lower acidity.


The Space in Between
Medium roasts sit right in the middle. They balance sweetness, body, and acidity, which makes them a popular and versatile choice for many brewing methods.
Roast level is only one part of the story. Origin, processing, and freshness all shape flavor, so it is worth trying a few different coffees before choosing a favorite.
Finding Your Match
Match the Roast to the Brew
Lighter roasts often shine in pour-over, while darker roasts work well in espresso and milk drinks. Experiment to see what you enjoy most.
Keep Tasting
Your preferences may change over time. Keep an open mind, take notes, and enjoy discovering new flavors along the way.
